Hada Labo

For the Japanese skincare brand Hada Labo, I helped create a video-led campaign across Cosmopolitan and Good Housekeeping where influencers and editors shared their skincare routines, from Cosmo's 'What's in my beauty bag' with Lily Melrose to 'Finding my beauty formula' with Good Housekeeping beauty editor Alex Friend. We also created articles and social posts that looked at the secrets of J Beauty and glowing, hydrated skin.