PayPal

Our PayPal campaign ran during the first lockdown across Good Housekeeping, Red and Cosmopolitan. After research told us that 80% of our readers didn't want life to go completely back to normal after the pandemic, I created a campaign that focused on people's lockdown lessons. 

- We led with a video series across Cosmopolitan and Red where famous faces like Luke and Siannise from Love Island shared what they had learnt in lockdown. All the videos were self-shot as we couldn't do real life shoots during the pandemic. I interviewed our talent and wrote up a guide script and shot list for all of them, along with shooting guidelines. 

- We also created 13 digital articles for the campaign, from interviewing grandparents who had been shielding about their experience to speaking to Red readers who had repurposed their spaces while working from home. 

- In a series of animated engagement posts, I also asked editors to share the new habits they wanted to take forward out of lockdown. 

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