VisitScotland

After the first lockdown, VisitScotland wanted to promote Scotland as the perfect staycation destination across Red, Cosmopolitan, Women's Health and Men's Health. Unable to travel and shoot our own videos to promote the beautiful scenery, incredible wildlife and great cities, we recruited local influencers to self-shoot for us instead. From an adventurer who showed us her favourite wild swimming spots to a local singer who went in search of Glasgow's most Instagrammable spots, we showcased Scotland through the eyes of its biggest advocates: the people who live there.